Mrs Taniwan wants the government to continue the Khon La Khrueng subsidy to help restaurant operators.īoonyong Tansakul, chief executive of Zen Corporation Plc, the operator of restaurant chains Zen, On the Table and Aka, said the company already raised the prices of menu items at Aka Japanese restaurants by 5-10%, or 30-40 baht. Restaurants switched some of their raw materials based on rising prices, with plant-based protein becoming a practical alternative for some eateries. Several food chains adjusted their strategies by delaying expansion until the second half this year, while both small to large chains are utilising new menus, styles and flavours to cope with higher costs. Total operating costs including the prices of raw materials such as pork, fish, wheat, logistics, oil and cooking gas have already increased by 50-70% during this period.īuffet is the restaurant category that received the greatest impact from high costs, while the a la carte category has received the least impact, according to restaurant owners. To name a few, these include Suki Teenoi, Zen, AKA, Kouen, Narai Pizzeria, Sizzler steakhouse, Mo Mo Paradise and Four Seasons Chinese Restaurant. With most producers preparing to increase prices, restaurant chains are expected to follow suit thanks to the spike in manufacturing costs as a result of the Russia-Ukraine war and galloping inflation amid the prolonged pandemic.Įvery category of retail eatery ranging from food courts, sukiyaki, shabu and steak to high-end restaurants have gradually increased their prices by 5-10% since early this year. Sizzler introduces a new menu with sizzling diced Australian Angus beef served on a hot plate with an original pepper sauce for 499 baht.
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